100% Natural Origin 70% Organic 24 Hr Wear! Full! Flared! Fit! Lash Traction Brush With ProFit Blend Volume Length Lift Tough Enough for Any Workout! Since 1937 Hypoallergenic Gluten Free Ophthalmologist Approved Safe for Sensitive Eyes & Contact Lens Wearers Life-Proof Formula 10K Proof Gym Proof Sweat Proof Water Resistant How Green is Your Makeup? 100% of the Ingredients are of a Natural Origin 70% of the Ingredients are Organic 1st Ever Work it! Full! Flared! Fit! Mascara Revolutionary do-it-all mascara guaranteed to last through your toughest workout leaving your lashes looking full, long, flared and dramatic - hour after hour! Life-Proof Formula Rigorously tested to withstand your most athletic activities. 10K Proof Sweat Proof Gym Proof Water Resistant 100% Natural ProFit Blend Maximum performance formula features a special blend of ingredients that work at the core of lashes to volumize & lengthen. Triple Strength Wax Blend: delivers maximum strength adherence for extreme wear Kale, Carrot & Quinoa Protein Blend: volume building blend boosts hydration to improve hair elasticity & strengthen lashes for healthy-looking, voluminous results High-performance formula delivers 24 hour wear! 100% Recyclable Lash Traction Brush Unique brush grips every lash for full, long, flared-looking lashes instantly & all day. Traditional Mascara 100% Natural Mascara Synthetic Solvents - can cause dry, brittle lashes. 100% Free of Synthetic Solvents - coats lashes without breakage & drying. Synthetic Polymers - can cause lash clumping & build-up on brush. 100% Natural Biopolymers - derived from nature to provide clump-free lashes Synthetic Preservatives - used to preserve and extend mascara shelf life.